Walmart ‘Piggy Bank’
Directed by Rodrigo Garcia Saiz.
- shots 2020, Best Use of Animation in a Commercial, Shortlist

Meet Walter – the embodiment of childhood wonder and delight – the adorable ceramic sidekick to our protagonist. From conception, through development, sketching and rendering, I ushered him into reality alongside a team of character designers, animators and CG artists. As with all my work, it was important for the technology piece to support the narrative and imbue this cheeky little guy with something real. His features, behaviors and moods were all fastidiously considered and his likeness went on to be recreated in a series of Christmas-themed collateral (sorry about that hat, Walter!) including brochures, POS materials and retail sale spots to support his debut in this commercial. 

© urs furrer