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Van Moof ‘Gridlock’
Directed by Paul Geusebroek

Heat, smoke, pollution… VanMoof’s latest commercial features a gridlocked city where everything is stuck in reverse. Everything, except our hero and her e-bike.
Starting with a reversed combustion process inside a CGI car engine, the spot finishes with our hero riding forward, offering hope for a greener future. As she rides through a world in reverse, we see the moment right before a car crash, a shot that was accomplished by seamlessly combining multiple motion-control passes.
© urs furrer